Not a single day can go nowadays without the media elating about the skyrocketing trajectory of Apple’s stock price. The Cupertino, CA-based company seems to be breaking record over record. TV anchors get giddy when they report how the tech giant’s market cap has surpassed the GDPs of most developed countries on Earth. Many people realize that this rise has become a bubble. Some even dare to predict “doom’s day” when Apple’s stock will crash. However, not too many pundits have really tried to explain what drives Apple’s dominance, why it may be nearing its end (and why this is something completely normal to observe as part of any company’s business cycle). In this post, I’ll borrow from business theory to offer my slightly non-conventional perspective on Apple’s future.
Please note that this post is part 2 in my September 2012 trilogy, which also includes the following:
I hope you’ll read the other two posts, as well. But since you’re already here, why don’t you first learn how the “most valuable” company may also be very, very vulnerable.






